Anthropologie offers unique home furnishings and clothing, designed to convey artfulness, adventure, and discovery.
PRINT. The ads will appear on the front and back of heavyweight watercolor cardstock. This will accomplish 2 things: Make them more substantial, special, and luxurious. And also give the interactive component some weight. The ads are intended to be altered by the viewer and, ultimately used. The heavier cardstock will give the viewer's creations lasting power.
SOCIAL. The social posts are based off of pop up shops geared towards 3 of the 5 muses listed by Anthropologie. A poster has been created for each pop up. It would be displayed throughout town and on social media prior to the store opening. The Maui surf shop is aimed at the boho chic customer. The Alabama greenhouse is targeted towards the soft and delicate muse. And the Hamptons lighthouse "Americana" shop is geared to the elegant classic customer. Retail stores have all 5 inspirations (the 3 listed plus easy cool and modern sporty) represented. The pop ups will be more muse specific and offer more one-of-a-kind and higher-end pieces. The store should feel separate from the retail locations, special, and more experiential.
All work in this campaign was speculative and for portfolio purposes only.
What would you do in a world without cold? You could eat and ice cream cone in the snow. Go outside and fly a kite in subzero temps. Maybe even throw a backyard waterslide party in the middle of January. Who knows? You're warm enough to take on anything.
PRINT. The North face outerwear stops the cold before it starts by showing people enjoying unexpected warm weather moments they'd never think of doing when it's freezing outside.
SOCIAL. The North Face is on the road. And with an ice cream truck! They're giving away ice cream in the winter as well as a few coats for some lucky ducks.
All work in this campaign was speculative and for portfolio purposes only.
Korres is a company grounded very heavily in combining modern science with old world remedies in an environmentally conscious way to produce naturally potent beauty solutions for the selective woman.
PRINT. In order to highlight this unique combination of nature and science, I used x-rays and colorized them on half of the image. I thought this would visually show science and nature existing together.
SOCIAL. The Korres customer is educated, appreciates art, and cares about the product being natural. I thought a good way to grab this customers attention would be to create art exhibits in interesting places, using the ingredients in the Korres products. I created posters that coincide with the arrangements so that the viewer can visually see the ingredient list next to the flowers. The list also contains what percentage of the product is made of natural ingredients. The concept of the flower flash was created by the NYC florist Lewis Miller, so what better way to take it a step further than with a collaboration. The flower flashes will be documented on social media so that customers outside of New York City can be in on the excitement.
All work in this campaign was speculative and for portfolio purposes only.
For the woman of the house, Downy is the leader in protecting your clothes and making them look, feel, and smell like new with every wash by using special fabric conditioners.
PRINT. The concept for these ads is a recognizable but beautiful graphic of the product, but that is also a unique way of seeing Downy. The ads have a dryer tone than current Downy advertising. This is intended to be more relatable and inclusive.
SUBWAY transit ads. What better place to advertise a multiple benefit product than in a subway that keeps it's passengers there for an average of 35 minutes. They feature a mirror element with attention grabbing headlines to get the viewer to start reading the copy.
SOCIAL. Another way to be inclusive is to invite the potential customer to join in on the joke or share an important part of their lives. The social campaign focuses on what the participant wants to keep just like new. This could be something funny or something meaningful. There is added incentive through a contest to win a year's worth of clothing plus Downy to keep it looking new!
All work in this campaign was speculative and for portfolio purposes only.
Bose is one of the most trusted and valued names in business. A title earned by over 50 years of innovative research that creates a clear, pure sound experience like no other.
PRINT. The ads are more traditional and visually focus on one benefit per ad. And all of them show the outside world reacting to the product. This conveys the speaker's power and also shows how, because of its spherical shape, things will gravitate towards the product and be affected by it. The speaker also appears at actual size in all the ads.
BILLBOARD. Keeping with the advertising theme, something is reacting to the speaker. The use of 2 billboards helps to convey the environment reacting to and changing because of the product. This also underscores the power that this tiny speaker has, it's main selling point.
SOCIAL. Partnering with someone in music made sense for this product. And country music seems to fit the target most accurately. Bose will help sponsor the Dierks Bentley tour and showcase this partnership on social media. As an added element, when people attend the concert, there will be special cups made to highlight the product's size. A code on the bottom will enable people to you enter to win a Revolve SoundLink speaker.
All work in this campaign was speculative and for portfolio purposes only.